Some of our readers might be wondering what the term “boutique” here means. It is important for you to first understand what “boutique fitness” is.
The word “boutique” is used to describe a fitness studio that offers a specialized workout experience. A boutique fitness studio is a small gym that offers group exercise focused on one or two types of fitness.
High-intensity interval training (HIIT), functional fitness, spinning, or barre are typical staples of the boutique fitness studio.
The traditional health clubs, big-box gyms, and personal training focus on the individual member. A boutique puts a significant emphasis on community and training together.
Boutique Fitness is Booming
There are a few reasons why the boutique approach is winning out over the traditional gyms.
The community aspect and the atmosphere of boutique fitness studios are key reasons why people choose them. Some people hesitate to enter the gym, and some eventually give up their membership due to their lack of discipline in their fitness journey.
However, the high energy social atmosphere of boutique fitness studios can compel such people to achieve way more than they could alone in a traditional gym.
The Highly Specialized and Flexible Nature of Boutiques Appeal to the Young Customers
Boutique fitness allows a person to move from studio to studio, attend a HIIT session one day, pumping through a spin class the next, and rounding the week off with a relaxing yoga dose.
Invest in a Website and Have a Global Reach by Offering Live Sessions Online
In case if this idea sounds new to you, you should know that the corona-virus pandemic has forced fitness business owners around the globe to shut the doors of their premises.
Gym owners worldwide are left anxious about the future of their fitness business and stressed because of the huge loss they have already faced during these months because of the pandemic.
Many fitness coaches have made the best use of this time by launching their online fitness programs and have received plenty of subscriptions.
The fitness enthusiasts in every part of the world are increasingly moving to at-home fitness. It is alarming for the gym owners as many of these may never repurchase their onsite gym memberships, even after the end of pandemic.
If you are not making a move to connect with your members online during these times, you are allowing them an opportunity to look for other resources to achieve their fitness goals at home.
You have to make sure that your members stay convinced about being dependent on you for achieving their fitness goals. How to go about this during these times? The most important step is to stay connected with your members on their phones.
Let us tell you about Solace New York, a business that has recently benefited from Inqline Fit. You can create an account on their website. The members of Solace New York can check the timings of the live workout sessions they’ve subscribed for, and the time left in each session’s commencement. Their website also allows you to pay online.
By going digital, you can keep your members updated about your fitness programs and workout sessions on the Email.
People can Learn a lot other than the Fitness in your Sessions
Interaction between people belonging to different parts of the world allows exchange of knowledge that might be foreign to some people.
For example, an Indian member of your online sessions can share their favorite delicious low-carb meal recipe with rest of the online class members.
The ingredients used in this recipe and cooking style could be completely foreign to the other members of your online sessions who belong to other parts of the world, to a completely different culture. Yet, they can benefit from this share of knowledge.
Similarly, some myths related to fitness could be common in some cultures and parts of the world. These myths could be busted in an environment where people from different regions of the world are present to discuss and evaluate each idea’s truth related to fitness.
The Four Walls of your Premise Greatly Limit the Size of your Classes and Therefore the Revenue
If you want to expand your boutique fitness business and open another gym branch in some other area, you would have to arrange a premise and buy all the necessary equipment. Moreover, you would have to bear the expenses of running this branch, such as the electricity bill. This all would require huge chunks of money.
However, investing in a website won’t require a lot of money. By allowing digital subscription to your online live sessions, you can get subscriptions from people who may be located in a completely different part of the world from yours. The location of people would no more be a hurdle for them in availing your services.
If you are going to host live sessions online, you would probably use a platform like Zoom. A zoom session allows a maximum of 100 participants.
An Excellent Community Experience Means People are Likely to Recommend your Service to Others
People may find each other very interesting when they are located in different parts of the world. The socialization amongst these people would be far more exciting and fruitful than socialization amongst people inside a studio who are most likely coming from nearby areas with similar backgrounds.
The fitness coach can talk to the members in the first few minutes of every session and force discussion amongst the members to allow them to know each other better.
The environment of friendship and motivation in your online sessions can be a good reason for every member to attend their workout sessions regularly. In this way, not only each member would be steadfast in their fitness journey, but they would also have a stronger and longer relationship with your business.
People who would regularly attend your sessions for the environment are likely to share their experience with others. People may also recommend you to their family and friends who may live very far away from your location, perhaps in a different country. Your digital presence would allow these people from far locations to become your members through online subscription.
Members Temporarily Leaving Their Permanent Residence do not Have to Long for the Energetic Classroom Environment
If your classroom environment is full of motivation and enjoyment, people would hate to miss their workout sessions with you.
If due to any reasons a member has to temporarily leave their permanent residence and travel out of city or country, they would have to give up their membership for this period. How frustrating it is to realize that a member wants to keep availing your service and bring you the revenue, but their location becomes a hurdle in this ongoing successful relationship.
If you invest in a website and allow digital subscriptions to your online live sessions, such members can attend your classes no matter where they are present. And in this way, you can continue to generate revenue from such members despite them residing far away from your location.
Hire Famous Specialists from Different Parts of the World
A lot of things become possible when you go online. Do you know any yoga coaches from India famous on YouTube for their group yoga sessions? You can hire them now!
Hiring these coaches helps you build your name around the globe. Hire specialists from different parts of the world and gain memberships from different parts of the world. Imagine how influential a business can get in this way.
Conclusion
Software companies are quick to identify any problems that emerge for business owners. It is essential for you as a gym owner to look around and explore the options available to you.
Inqline is one such software company that launched its Inqline Fit platform with the aim of helping gym owners in these challenging times.
