A Gartner’s survey revealed that 48% of the companies invested in big data in 2016, and around three-quarters of the survey’s participants had already invested, or were looking forward to investing in data analytics. Big data assists companies in various sectors, from marketing to pharmaceutical companies to third sector organizations. In 2018, it was predicted that by 2020 the volume of data that is essential to analyze would astonishingly double.
Forrester states that companies would try to sell their data. Therefore, it is certain that almost all companies worldwide, across numerous industries, offering a variety of products and services, are in the business of data. How long is big data analytics going to be a game changer in the dynamically evolving marketplace? Let’s explore.
Why Do Companies Need Big Data Analytics?
Data is useless without analytics. You can employ data that is available to you to increase profitability by its optimal analysis. The insights you obtain from analyzed data helps you take most appropriate actions and take your business to the next level. Let’s look into the reasons why a company may need data analytics services.
- Most companies employ big data to analyze the immense volume of data, and to channelize it to increase their businesses’ profitability. With analytics, companies analyze data…
