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Intriguing Benefits of AI for Digital Marketers
According to figures by eMarketer, digital marketing is now bigger than traditional marketing in the US. Interestingly, the sector would continue to occupy a large market share of ad spend worldwide. The growth will be attributed to the increased adoption of artificial intelligence and machine learning by digital marketers.
What is Artificial Intelligence?
In a nutshell, artificial intelligence (AI) is a technology that is meant to imitate human psychology and intelligence. It is a computer science field focused on creating machines that seem like they possess human intelligence. We call their intelligence “artificial” because humans create it, and it does not exist naturally.
A prevalent subset of AI is machine learning (ML). ML algorithms are a set of computer-implementable instructions. They take data as input, perform computations on that data to find out patterns, and then either provide insights to you or use the knowledge of patterns to predict the future.
AI & ML: White Knight for Digital Marketers
Marketers realized that the internet is flooded with information that easily distracts consumers. All marketers consider the problem of…
