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By the term “potential-patient” here we mean those people whom you’re able to bring on your website in some way. It could be through paid ads, SEO, and social media of your medical practice.
Patient leakage refers to the loss of patients. In this article, we would use the term “potential-patient leakage” to refer to those visitors of your medical practice’s website who are not convinced to contact you and become your patients by booking an appointment. Such visitors come to your website and leave, and they never return.
Why Do Potential-Patients Leave?
To measure a website’s performance, there is a metric called bounce rate. It indicates how many visitors navigate away from the site after viewing only one page.
Your website’s bounce rate can be a very reliable indicator of whether your visitors’ first impression is a good one or a bad one. If your website has a high bounce, you have to make some changes to it.
This article will explain the most common reasons that visitors leave a website prematurely. Corresponding with each reason, we’ve also provided some actionable advice about how you can avoid site abandonment.
Let’s explore the most common reasons for potential-patients to leave your website prematurely.
