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How Can AI-powered Customer Journey Help Improve Customer Experience?
In marketing, the customer journey refers to the customer’s path, via touch points, to buy a product. A customer does not usually decide to buy a product as soon as they find out about it for the first time. Normally, customers look at an item or a brand several times before deciding on an action, known in marketing as touchpoints, and the customer journey then proceeds through these touchpoints.
Customer Experience
The customer experience (CX) is your customers’ holistic perception of their experience with your brand or business. It results from every interaction a customer has with your business, from navigating the website to speaking to customer service and receiving what they bought from you.
All that you do has an impact on your customers’ perception and their decision to do repeat business or not. Therefore, a great customer experience is your key to success.
The Importance of CX
Delivering an exceptional CX is essential for any business. The better experience customers have, the more repeat custom and positive reviews you will get besides decreased friction of customer complaints and returns.
