Everybody accepts that your revenue and competitive survival depends on how much you value your customer. However, it hasn’t always been that way. Bad customer experience has become the reliable fuel of stand-up comedy, but on a serious note, it stands to spoil a full 30% of digital business projects, according to Gartner. AI customer service is progressing in the AI industry to offer customers an exceptional customer experience.

None of us wants to feel the impact of that prediction. What exactly a business should do to achieve customer-centricity and enhance customer experience? Simply, you must excel at every interaction…


Artificial intelligence has entered into every aspect of our lives. In this article, we will explore the use of AI in businesses and why it is no longer a luxury but a necessity in today’s world. AI has penetrated our lives in a way that its presence is no longer unusual. From filtering emails and powering a chatbot to functioning behind Google’s predictive search or customized product recommendations, AI is all around us. Despite that, there seems to be a load of confusion that surfaces around this buzzword. To clarify everything, let’s start from scratch!

In a nutshell, artificial intelligence…


Artificially intelligent systems work all the time in the background of popular products and services such as Amazon, Netflix, and, naturally, Google. However, in the past few years, AI has made its way deeper into marketing, assisting brands to improve every step of the customer journey. Furthermore, tools that were previously available to enterprise-level companies have become affordable and accessible to medium and small-sized businesses.

There has been a drastic improvement in artificial intelligence (AI) over the last decade. AI has been developed in marketing to provide detailed insights into consumer behavior, while simultaneously automating processes to enable marketers to…


The idea of big data has been around for years. Most companies have realized that if they capture all the data that streams into their businesses, they can apply analytics and obtain significant value from it.

Big data analytics assists companies harness their data and employ it to identify new opportunities. That, in turn, assists in making smarter business moves, more organized operations, higher profits, and happier customers.

Big data is useless without the experts who turn cutting-edge technology into actionable insights. Today, more and more companies are starting their journey with big data and unlocking its power- making a…


Undoubtedly, the more companies know their customers, the better experience they can provide. However, the traditional ways of acquiring these insights are labor-intensive and lengthy for analysts.

It is expensive for major corporations and even more for small businesses. Therefore, it is not astonishing that many companies have begun to deploy artificial intelligence (AI) to offer a customer experience that is informed and convenient at any given point along the customer’s journey. In fact, Forbes recently reported that 75% of enterprises employing AI and machine learning (ML) can boost customer satisfaction by more than 10%.

AI-powered data analytics provides companies…


By the term “potential-patient” here we mean those people whom you’re able to bring on your website in some way. It could be through paid ads, SEO, and social media of your medical practice.

Patient leakage refers to the loss of patients. In this article, we would use the term “potential-patient leakage” to refer to those visitors of your medical practice’s website who are not convinced to contact you and become your patients by booking an appointment. Such visitors come to your website and leave, and they never return.

Why Do Potential-Patients Leave?

To measure a website’s performance, there is a metric called bounce…


To get ahead with a strategy when it comes to customer acquisition, machine learning (ML) could be your secret weapon. Although ML is a subset of a larger category called artificial intelligence (AI), it is a little more specific and can be a highly effective technology to combine with your customer and prospect database.

Real AI can think for itself like Lieutenant Commander Data from Star Trek. ML, on the other hand, can automate tasks and implement predictive analytics that drives meaningful growth. …


The primary goal of marketing your medical practice is to get a return on your investment. Although calculating your cost per lead and cost per appointment are pivotal for making smart marketing decisions, they do not tell you the complete story. To be more specific, they only reveal the investment half of the story. To get a complete idea of how well your marketing works, you also have to calculate the return side — which means figuring out your patients’ lifetime value (LTV).

To run a successful medical practice, you need to calculate LTV because it provides insight into how…


A customer’s act of selecting one company’s products and services repeatedly over their competitors is called customer loyalty. A loyal customer cannot be easily swayed by price or availability. They would rather pay more for your company’s quality service or product if they really love it.

The Importance of Customer Loyalty

Customer loyalty impacts nearly every metric essential to running a business. If your customers are not happy with your service, they won’t continue to buy from you, and so your business won’t survive. Acquiring a new customer costs 5 times more than retaining an existing one. The new customers are also less likely to…


Photo by UX Indonesia on Unsplash

In marketing, the customer journey refers to the customer’s path, via touch points, to buy a product. A customer does not usually decide to buy a product as soon as they find out about it for the first time. Normally, customers look at an item or a brand several times before deciding on an action, known in marketing as touchpoints, and the customer journey then proceeds through these touchpoints.

Customer Experience

The customer experience (CX) is your customers’ holistic perception of their experience with your brand or business. …

Atif M.

CEO @ Inqline — inqline.com l AI Hub events l Hosting 30-hours data science hackathons l Philanthropist l World Traveler l Athlete

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