In the modern world, your current application has to work more advanced than before. Traditional applications could carry out only a few predefined functions, but your current application has to be more intelligent and work as per the users’ needs to hunt your competitors. …

Every year, there’s an increase in the number of transactions in the finance market. With more transactions, we get more data, and, with plenty of new Internet of Things (IoT) devices now in circulation, the types of financial data in action have become more varied. Besides the famous business intelligence…

A Gartner’s survey revealed that 48% of the companies invested in big data in 2016, and around three-quarters of the survey’s participants had already invested, or were looking forward to investing in data analytics. Big data assists companies in various sectors, from marketing to pharmaceutical companies to third sector organizations…

It is difficult to believe that a decade ago, we did not have Siri, chatbots were an unusual sight, and computers that could hold intelligent conversations were only a part of science fiction. However, as we enter a new decade where we find artificial intelligence (AI) at the crux of…

Everybody accepts that your revenue and competitive survival depends on how much you value your customer. However, it hasn’t always been that way. Bad customer experience has become the reliable fuel of stand-up comedy, but on a serious note, it stands to spoil a full 30% of digital business projects…

Artificial intelligence has entered into every aspect of our lives. In this article, we will explore the use of AI in businesses and why it is no longer a luxury but a necessity in today’s world. AI has penetrated our lives in a way that its presence is no longer…

Artificially intelligent systems work all the time in the background of popular products and services such as Amazon, Netflix, and, naturally, Google. However, in the past few years, AI has made its way deeper into marketing, assisting brands to improve every step of the customer journey. …

The idea of big data has been around for years. Most companies have realized that if they capture all the data that streams into their businesses, they can apply analytics and obtain significant value from it. Big data analytics assists companies harness their data and employ it to identify new…

Undoubtedly, the more companies know their customers, the better experience they can provide. However, the traditional ways of acquiring these insights are labor-intensive and lengthy for analysts. It is expensive for major corporations and even more for small businesses. Therefore, it is not astonishing that many companies have begun to…